Inside the Superbrands

Episode 1

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before meeting the ultimate ketchup superfan, Ed Sheeran.

Episode 2

Helen Skelton discovers how Britain's much-loved crisp brand make their bestsellers as she meets the face of Walkers — Gary Lineker — and learns what it takes to get the right crunch.

Episode 3

Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out why Coco Pops have been turning pink.

Episode 4

Helen goes behind the scenes of McCain, the world's largest chip company, to peel back the secrets of what makes their Home Chips so famously crispy on the outside and fluffy on the inside.

Episode 5

Helen discovers how the UK's bestselling bakery brand make their classic White Toastie loaf, and meets the team rising to the challenge of counting crumpet holes to ensure perfection.

Episode 6

Helen gets the inside scoop at the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers, and meets the team developing a new lolly for their 100th birthday.

Episode 7

Helen discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a new alcohol-free beer.

Episode 8

Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free teabag to become more sustainable.